Diefendorff Releases Its First Collection of Watches

Not all watches should look the same. Diefendorff, Inc. has released the design of its first collection of watches that...

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New York State of Mind: Why We’re a New York Watch Company

Diefendorff is not just a Brooklyn watch company, it’s a watch company for the entire State of New York.  It’s...

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Our Journey: Finding the Best Leather Watch Straps

When I consider buying a watch, it reminds me a little bit of my motorcycle. Besides the obvious differences between...

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Hear Our Story - Feature Interview on the Contendercast

We're very excited to share that we've been featured on a great podcast called the Contendercast with Justin Honaman. In the...

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9 Tips: How a Guy Can “Up His Game” in Style

Let’s face it, it’s not easy for a guy to be stylish. Women have a lot more options – everything...

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Why We Give Back

We believe businesses should run in certain ways. In this post we explain why we're going to donate a (rather...

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Why We Won't Buy Social Media Followers

It seems like everyone buys social media followers. But what are the reasons not to buy them? Here's our approach...

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What Does it Mean to "Service" a Watch?

Is getting a watch serviced important? Do you really need to do it? What's involved? Should you do it yourself?...

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What Does “Water resistance” in a Watch Mean?

Is "water resistant" the same thing as "waterproof?" How do you measure water resistance? And what does ATM mean, anyway?...

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What are "Jewels" in a watch?

Rubies, sapphires & diamonds. Is that what is meant by "Jewels" in a #watch? Not quite. What does 26 jewels...

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