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Byson Says: We're Now Shipping!

The official spokesdog of Diefendorff wants the world to know: we're open for business and UPS is our preferred carrier.

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What is a B-Corporation?

To B-Corp or Not to B-Corp?

A B-Corporation or Benefit-Corporation is a for-profit company that has baked social and environmental responsibility into the core of its business model . Here we explain Diefendorff's approach to B-Corp status.

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Watch-Company-in-Brooklyn

New York State of Mind: Why We’re a New York Watch Company

Diefendorff is not just a Brooklyn watch company, it’s a watch company for the entire State of New York.  It’s a subtle difference but I wanted to lay out the reasons why when I started this company, I made some deliberate decisions to make Diefendorff bigger than Brooklyn and bigger than NYC.

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leather-watch-straps

Our Journey: Finding the Best Leather Watch Straps

When I consider buying a watch, it reminds me a little bit of my motorcycle. Besides the obvious differences between a motorcycle and a watch, they both have one thing in common, there’s an overall look where a watch will just “speak” to you, just like a bike. And then you can start to customize it and the best way to customize it is by pairing it with the right strap or, better yet, straps. Here's more about our journey to select the straps that will go with Diefendorff watches. 

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