Welcome to our new home!
When I launched Diefendorff's web site over a year ago, I didn't have the prototypes in yet. They were still being produced! So at that time, I designed the site to tell our interesting story and the crazy coincidental connection I have with my sixth great-grandfather.
Then the prototypes came in and they got photographed, followed by the production models. The old web site was working just fine. And right around Christmas time, I decided it was time for something new. Over the last few weeks, we've been working on the new site structure and design so that shows off our truly distinctive watches even more; in addition to tell our story.
And so here we are - a new design for our site. What's perhaps most important, this is just the latest example of one of my mottoes: never stop creating!
Please let us know if you have any questions about our watches or our site, we're here to help!