Let the Party Begin! The Diefendorff Launch Party

Let the Party Begin! The Diefendorff Launch Party

September 11, 2018

The Watches Are Coming! October 10!

There is simply no better day to launch a watch brand than 10/10! For those in New York City, we have hooked-up with NYC's famed watch group Redbar to celebrate the release of our first watch collection. 

Come join us as we celebrate truly distinctive watches.

The Details

As a thank you for supporting us, anyone who RSVP's via the link below will receive a free drink ticket and a cash bar is available for additional purchases.

Light hors d'oeuvres will be served.

Attendees must be 21+.

A Night at Fraunces

Fraunces Tavern is New York's oldest standing structure and, among many connections to the American Revolution, is where General George Washington said goodbye to his officers after winning the war. For more on the fascinating history of Fraunces, read here.   

A Rebellious Night

 This. Will. Be. A. Party. The last thing we wanted to do is throw another corporate cocktail reception. That's just not us.

Wear what you want. Dress up. Dress down. Come as your are, be who you are. 

What it comes down to: expect the unexpected. 


Leave a comment

Comments will be approved before showing up.

Also in Do Well, Better Journal by Diefendorff

The Battle of Oriskany and the Death of Henry Diefendorff

August 20, 2018

We pay a visit to the site of the Battle of Oriskany to tell the story of the ambush and let you know about the very gruesome details of Henry Diefendorff's death.

Read More

Diefendorff Releases Its First Collection of Watches

August 06, 2018

Not all watches should look the same. Diefendorff, Inc. has released the design of its first collection of watches that include a very special & unique case design. In addition, the watches are powered by a Swiss-made movement - all by a company doing business with "7 Points of Difference."

Read More

New York State of Mind: Why We’re a New York Watch Company

June 14, 2018

Diefendorff is not just a Brooklyn watch company, it’s a watch company for the entire State of New York.  It’s a subtle difference but I wanted to lay out the reasons why when I started this company, I made some deliberate decisions to make Diefendorff bigger than Brooklyn and bigger than NYC.

Read More