Coming October 2018
Truly distinctive watches so you can break free from the crowd
Rebel against the usual
Watches born in Brooklyn, assembled in the US and powered by a Swiss movement.
7 points of difference
You're different from everyone else.
Your watch should be, too.
Seven Points
Ever feel like all watches look the same? Escape the sea of sameness with our 7 points of difference. Our watches break the mold, but are still familiar so you'd actually want to wear them.
Rebellious heritage
What does the American Revolution and the son of Swiss immigrants have to do with watches? Find out more about what inspires our company.
Business as (UN)usual
We do business the way (we believe) companies should: respect the environment, care about people and improve communities. Find out about how we do business differently.
Inspired by Revolution
From the Revolutionary War to 21st Century design - we bring the spirit of our heritage to modern life.
Our Watches | Swiss-made movement | Assembled in the USA
Cornelius Collection Watch by Diefendorff (Blue Sunray Dial) | 42 mm | Swiss Movement
$764.15 $899.00
-
Special, pre-launch pricing available now through October 15, 2018
WATCHES DESIGNED TO REBEL AGAINST THE USUAL
Diefendorff watches are made with a Swiss-made movement (it's like the engine of the watch) and are assembled in the USA. But it's their style that makes them especially unique.
It doesn't matter if you're headed out for a night out or stuck on your next conference call, you're unique and your watch should reflect your style. The Cornelius Collection watches adjust to every demand of the day - from informal to formal. It rejects conformity and breaks the mold of traditional dress watches by adding in an extra element of style. There are 17 big lines and 76 small lines etched into the stainless steel on the front and side of the watch - making it our patent-pending "1776 Case and Bezel" that can only be found on original Diefendorff watches.
This blue "sunray" dial is very striking. The dial starts out bright towards the center with a subtle darkening of color as you move closer to the edge. It's easy to get lost in the details of the ever-so-slight etching on the brushed brass - etched lines that mimic the sun and catch the light in a way that shows off the detail.
The contrast of the white minute and hour hands make it easier to sneak in a look at the time when no one's looking because you won't have to squint to make out the time. In a darkened room or for when you're out at night, the "lumed" (or glow in the dark) hands and minute markers make it easy to see the time.
RESERVE yours today. We will receive our first shipment in October 2018. Take advantage of our pre-launch sale by signing up for our newsletter or place a special advanced order to secure your pre-launch price. Once we're up and running, we won't discount this much ever again. If you make a pre-launch purchase, we will contact you before we ship your watch or watches to confirm delivery details.
IMPORTANT: Delivery will not occur until October 2018. Please keep this in mind before you make a purchase.
Shipping: Free standard shipping anywhere in the United States! Outside of the US will have an additional charge and the buyer is responsible for any VAT or import tax.
All images of the watches & straps are of the prototypes. There will be slight differences with the production models.
Cornelius Collection Watch by Diefendorff (Green Sunray Dial) | 42 mm | Swiss Movement
$764.15 $899.00
-
Special, pre-launch pricing available now through October 15, 2018
WATCHES DESIGNED TO REBEL AGAINST THE USUAL
Diefendorff watches are made with a Swiss-made movement (it's like the engine of the watch) and are assembled in the USA. But it's their style that makes them especially unique.
It doesn't matter if you're headed out for a night out or stuck on your next conference call, you're unique and your watch should reflect your style. The Cornelius Collection watches adjust to every demand of the day - from informal to formal. It rejects conformity and breaks the mold of traditional dress watches by adding in an extra element of style. There are 17 big lines and 76 small lines etched into the stainless steel on the front and side of the watch - making it our patent-pending "1776 Case and Bezel" that can only be found on original Diefendorff watches.
Let's face it, green watches are a little rare. This once always catches the eye and always catches a compliment. There's just something about it. For sure, the "sunray" effect definitely makes this possible. Just like our other sunrays, it starts out brighter in the center and gets just a little bit dark the more you move to the edge of the dial. The brushed brass catches the angles of the light and show off how detailed of a process it is to create this effect.
The contrast of the white minute and hour hands make it easier to sneak in a look at the time when no one's looking because you won't have to squint to make out the time. In a darkened room or for when you're out at night, the "lumed" (or glow in the dark) hands and minute markers make it easy to see the time.
RESERVE yours today. We will receive our first shipment in October 2018. Take advantage of our pre-launch sale by signing up for our newsletter or place a special advanced order to secure your pre-launch price. Once we're up and running, we won't discount this much ever again. If you make a pre-launch purchase, we will contact you before we ship your watch or watches to confirm delivery details.
IMPORTANT: Delivery will not occur until October 2018. Please keep this in mind before you make a purchase.
Shipping: Free standard shipping anywhere in the United States! Outside of the US will have an additional charge and the buyer is responsible for any VAT or import tax.
All images of the watches & straps are of the prototypes. There will be slight differences with the production models.
Cornelius Collection Watch by Diefendorff (Carbon Fiber Dial) | 42 mm | Swiss Movement
$806.01 $949.00
-
Special, pre-launch pricing available now through October 15, 2018
WATCHES DESIGNED TO REBEL AGAINST THE USUAL
Diefendorff watches are made with a Swiss-made movement (it's like the engine of the watch) and are assembled in the USA. But it's their style that makes them especially unique.
It doesn't matter if you're headed out for a night out or stuck on your next conference call, you're unique and your watch should reflect your style. The Cornelius Collection watches adjust to every demand of the day - from informal to formal. It rejects conformity and breaks the mold of traditional dress watches by adding in an extra element of style. There are 17 big lines and 76 small lines etched into the stainless steel on the front and side of the watch - making it our patent-pending "1776 Case and Bezel" that can only be found on original Diefendorff watches.
When we were designing this watch and first saw this carbon fiber dial, we only had one thought "I have to have it!" Carbon fiber is a very strong material made of thing crystalline filaments of carbon. It's used in everything from bicycles to aerospace! This is a special woven carbon fiber dial that creates a fascinating texture and sense of dimension to the dial of your watch.
The contrast of the white minute and hour hands make it easier to sneak in a look at the time when no one's looking because you won't have to squint to make out the time. In a darkened room or for when you're out at night, the "lumed" (or glow in the dark) hands and minute markers make it easy to see the time.
RESERVE yours today. We will receive our first shipment in October 2018. Take advantage of our pre-launch sale by signing up for our newsletter or place a special advanced order to secure your pre-launch price. Once we're up and running, we won't discount this much ever again. If you make a pre-launch purchase, we will contact you before we ship your watch or watches to confirm delivery details.
IMPORTANT: Delivery will not occur until October 2018. Please keep this in mind before you make a purchase.
Shipping: Free standard shipping anywhere in the United States! Outside of the US will have an additional charge and the buyer is responsible for any VAT or import tax.
All images of the watches & straps are of the prototypes. There will be slight differences with the production models.
The Entire Cornelius Collection | 4 Watches by Diefendorff | 42 mm | Swiss-made Movement
$2,789.19 $3,646.00
-
Special, pre-launch pricing available now through October 15, 2018
Why buy one when you can buy four?
If you just can't get enough, we don't blame you, you can get the entire Cornelius Collection in one! Each watch will come with your choices of the vegetable dyed leather in tan or black or the mesh metal bracelet. (Yea, you can totally mix & match).
In addition, we'll throw in your choice of four additional straps or bracelets of your choice on our site.
We will contact you prior to shipping so that you can select from the options in our entire portfolio of straps and bracelets.
When buying all four
WATCHES DESIGNED TO REBEL AGAINST THE USUAL
Diefendorff watches are made with a Swiss-made movement (it's like the engine of the watch) and are assembled in the USA. But it's their style that makes them especially unique.
It doesn't matter if you're headed out for a night out or stuck on your next conference call, you're unique and your watch should reflect your style. The Cornelius Collection watches adjust to every demand of the day - from informal to formal. It rejects conformity and breaks the mold of traditional dress watches by adding in an extra element of style. There are 17 big lines and 76 small lines etched into the stainless steel on the front and side of the watch - making it our patent-pending "1776 Case and Bezel" that can only be found on original Diefendorff watches.
The coolest thing about this watch is the gray-brown "sunray" dial. When you first look at it, it's definitely a good gray color, but there's this very slight brown tint to it that is just so... different. It's the kind of thing that is so unexpected and once you notice it, you can't stop and it'll just make you smile. Like our other sunrays, it starts our bright in the center and gets a little darker as you mover closer to the edge of the dial. The way the brass is brushed gives it a cool depth and the final transparent paint coat catches the light.
This blue "sunray" dial is very striking. The dial starts out bright towards the center with a subtle darkening of color as you move closer to the edge. It's easy to get lost in the details of the ever-so-slight etching on the brushed brass - etched lines that mimic the sun and catch the light in a way that shows off the detail.
Let's face it, green watches are a little rare. This once always catches the eye and always catches a compliment. There's just something about it. For sure, the "sunray" effect definitely makes this possible. Just like our other sunrays, it starts out brighter in the center and gets just a little bit dark the more you move to the edge of the dial. The brushed brass catches the angles of the light and show off how detailed of a process it is to create this effect.
When we were designing this watch and first saw this carbon fiber dial, we only had one thought "I have to have it!" Carbon fiber is a very strong material made of thing crystalline filaments of carbon. It's used in everything from bicycles to aerospace! This is a special woven carbon fiber dial that creates a fascinating texture and sense of dimension to the dial of your watch.
The contrast of the white minute and hour hands make it easier to sneak in a look at the time when no one's looking because you won't have to squint to make out the time. In a darkened room or for when you're out at night, the "lumed" (or glow in the dark) hands and minute markers make it easy to see the time.
RESERVE yours today. We will receive our first shipment in October 2018. Take advantage of our pre-launch sale by signing up for our newsletter or place a special advanced order to secure your pre-launch price. Once we're up and running, we won't discount this much ever again. If you make a pre-launch purchase, we will contact you before we ship your watch or watches to confirm delivery details.
All images of the watches & straps are of the prototypes. There will be slight differences with the production models.
Cornelius Collection Watch by Diefendorff (Gray-Brown Sunray Dial) | 42 mm | Swiss Movement
$764.15 $899.00
-
Special, pre-launch pricing available now through October 15, 2018
WATCHES DESIGNED TO REBEL AGAINST THE USUAL
Diefendorff watches are made with a Swiss-made movement (it's like the engine of the watch) and are assembled in the USA. But it's their style that makes them especially unique.
It doesn't matter if you're headed out for a night out or stuck on your next conference call, you're unique and your watch should reflect your style. The Cornelius Collection watches adjust to every demand of the day - from informal to formal. It rejects conformity and breaks the mold of traditional dress watches by adding in an extra element of style. There are 17 big lines and 76 small lines etched into the stainless steel on the front and side of the watch - making it our patent-pending "1776 Case and Bezel" that can only be found on original Diefendorff watches.
The coolest thing about this watch is the gray-brown "sunray" dial. When you first look at it, it's definitely a good gray color, but there's this very slight brown tint to it that is just so... different. It's the kind of thing that is so unexpected and once you notice it, you can't stop and it'll just make you smile. Like our other sunrays, it starts our bright in the center and gets a little darker as you mover closer to the edge of the dial. The way the brass is brushed gives it a cool depth and the final transparent paint coat catches the light.
The contrast of the white minute and hour hands make it easier to sneak in a look at the time when no one's looking because you won't have to squint to make out the time. In a darkened room or for when you're out at night, the "lumed" (or glow in the dark) hands and minute markers make it easy to see the time.
RESERVE yours today. We will receive our first shipment in October 2018. Take advantage of our pre-launch sale by signing up for our newsletter or place a special advanced order to secure your pre-launch price. Once we're up and running, we won't discount this much ever again. If you make a pre-launch purchase, we will contact you before we ship your watch or watches to confirm delivery details.
IMPORTANT: Delivery will not occur until October 2018. Please keep this in mind before you make a purchase.
Shipping: Free standard shipping anywhere in the United States! Outside of the US will have an additional charge and the buyer is responsible for any VAT or import tax.
All images of the watches & straps are of the prototypes. There will be slight differences with the production models.
Let the Party Begin! The Diefendorff Launch Party
What do you need to know about Diefendorff's launch party? The answer: expect the unexpected. Find out some, just some, of the surprising details in store as we celebrate truly distinctive watches.
The Battle of Oriskany and the Death of Henry Diefendorff
We pay a visit to the site of the Battle of Oriskany to tell the story of the ambush and let you know about the very gruesome details of Henry Diefendorff's death.
Diefendorff Releases Its First Collection of Watches
Not all watches should look the same. Diefendorff, Inc. has released the design of its first collection of watches that include a very special & unique case design. In addition, the watches are powered by a Swiss-made movement - all by a company doing business with "7 Points of Difference."
New York State of Mind: Why We’re a New York Watch Company
Diefendorff is not just a Brooklyn watch company, it’s a watch company for the entire State of New York. It’s a subtle difference but I wanted to lay out the reasons why when I started this company, I made some deliberate decisions to make Diefendorff bigger than Brooklyn and bigger than NYC.
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