Coming in 2018

America's next great watch company

Get notified about our Exclusive pre-sale

Rebel against the usual

Watches born in Brooklyn, assembled in the US and powered by a Swiss movement.

Seven Points

Ever feel like all watches look the same? Escape the sea of sameness with our 7 points of difference. Our watches break the mold, but are still familiar so you'd actually want to wear them.

Rebellious heritage

What does the American Revolution and the son of Swiss immigrants have to do with watches? Find out more about what inspires our company.

Business as (UN)usual

We do business the way (we believe) companies should: respect the environment, care about people and improve communities. Find out about how we do business differently.

7 points of difference

You're different from everyone else.

Your watch should be, too.

Find out more

Diefendorff is not just a Brooklyn watch company, it’s a watch company for the entire State of New York. It’s a subtle difference but I wanted to lay out the reasons why when I started this company, I made some deliberate decisions to make Diefendorff bigger than Brooklyn and bigger than NYC.

Our Journey: Finding the Best Leather Watch Straps

When I consider buying a watch, it reminds me a little bit of my motorcycle. Besides the obvious differences between a motorcycle and a watch, they both have one thing in common, there’s an overall look where a watch will just “speak” to you, just like a bike. And then you can start to customize it and the best way to customize it is by pairing it with the right strap or, better yet, straps. Here's more about our journey to select the straps that will go with Diefendorff watches.

Hear Our Story - Feature Interview on the Contendercast

We're very excited to share that we've been featured on a great podcast called the Contendercast with Justin Honaman. In the interview we cover our brand's inspiration, but also shed light a little bit about our design process. In addition, we offer up insights about some of the things we've learned along our journey to launch the Diefendorff brand.

9 Tips: How a Guy Can “Up His Game” in Style

Let’s face it, it’s not easy for a guy to be stylish. Women have a lot more options – everything from different types of outfits to accessories to hair styles. We reached out to stylists and fashion experts to give some advice on how a guy can “up his game” in style and fashion. Here are the top 9 tips.